The Spanish luxury brand Loewe is currently celebrating its 50th anniversary in Japan. As part of this celebration, Yonezu Kenshi is now appearing in the brand’s Japaneese ad campaign for its men’s Fall 2023 collection. The campaign, shot by French photographer Arnaud Lajeunie, features Kenshi in a space that replicates his own creative space, a space where he is surrounded by that influence him.
Jonathan Anderson, Loewe’s creative director, said that it was an honor to collaborate with Kenshi, “one of Asia’s most influential music artists.” He added that Kenshi’s music’s ambigious and introspective energy resonates with Loewe’s menswear.
Check out the campaign below!