In terms of marketing, the term “F1” is used to refer to women ages 20 – 34. This demographic is sensitive to new trends and holds the key to consumption trends, meaning that what and who they like is important to various industries.
Talent Power Ranking recently released its ranking of talents from Johnny & Associates that appeal to these women.
This ranking is the result of a survey done by Architect Co., Ltd., which measures “awareness” (knowing artist’s face and name) and “attractiveness” (wanting to see / listen / know more about them). This survey’s data was collected in November 2022.
King & Prince‘s Sho Hirano topped the ranking, followed by Arashi‘s Masaki Aiba and King & Prince’s Yuta Kishi.
1.Sho Hirano (King & Prince): 58.9
2.Masaki Aiba (Arashi): 57.3
3.Yuta Kishi (King & Prince): 54.2
4.Kento Nakajima (Sexy Zone): 54.0
5.Kazunari Ninomiya (Arashi): 53.1
5.Ryosuke Yamada (Hey! Say! JUMP): 53.1
7.Fuma Kikuchi (Sexy Zone): 51.6
8.Jun Matsumoto (Arashi): 50.2
9. Toma Ikuta: 47.8
9.Junichi Okada: 47.8
11.Sho Sakurai (Arashi): 47.1
11.Kaito Takahashi (King & Prince): 47.1
13.Ren Nagase (King & Prince): 46.0
14.Ohashi Kazuya (Naniwa Danshi): 45.8
15.Tsuyoshi Domoto (KinKi Kids): 45.3
16.Koichi Domoto (KinKi Kids): 44.4
16.Takahisa Masuda (NEWS): 44.4
16.Shingo Murakami (Kanjani8): 44.4
19.Ken Miyake: 43.6
20.Taiga Kyomoto (SixTONES): 43.3
