On September 18, BE:FIRST will make their global debut with the EP “WATCH ME.” Produced by SKY-HI, this release was created independently in collaboration with overseas collaborators, such as Flo Milli and ATL Jacob. This ambitious body of work embodies BE:FIRST’s long held goal of becoming a globally active boy group.
The release date of September 18 is important, as it is the anniversary of their management company, BMSG.
In support of the EP, the group will be touring overseas. Titled “BE:FIRST WORLD SHOWCASE 2026 ‘WATCH ME'”, the tour will see the group performing in the United States, Taiwan, Thailand, and The Philippines.
In tandem with the release of “WATCH ME”, BE:FIRST has also released the music video for the title track. The song is a collaboration with the American rapper BIA. The music video’s concept was based on an idea from group member SOTA, featuring a freestyle atmosphere that showcases the members’ humor and signature groove.
Check out more information on this release below!
1. BRUCE WAYNE feat. Flo Milli, ATL Jacob
2. WATCH ME feat. BIA
3. CAGLIOSTRO
4. PAPER SCARS
5. DEAD EYES EVERYWHERE feat. ATL Jacob
BE:FIRST WORLD SHOWCASE 2026 “WATCH ME”
9/25/26: Bangkok, Thailand at Samyan Mitrtown Hall
9/27/26: Taipei, Taiwan at Legacy TERA
10/3/26: Manila, The Philippines at New Frontier Theater
10/22/26: New York, United States at Racket NYC
10/23/26: New York, United States at Gramercy Theatre
