On July 9, Shiina Ringo will release her new digital single, “Jikkenchu.” The song serves as the CM song for the SHISEIDO serum Ultimune. With its fast paced band sound, “Jikkenchu” expresses a “simple philosophy” for staying healthy.
The “Jikkenchu” music video has been released in tandem with the song’s digital release. It’s quite a chaotic affair, which sees Ringo as a scientist, boxing, riding a motorcycle, and eating, among other things. Check it out below!
