HYBE Official Announces Hirate Yurina to Join NAECO

In a shocking and unexpected announcement on December 21st JST, HYBE Japan announced the creation of a new label called NAECO, with Hirate Yurina, originally of Keyakizaka46, as their first talent acquisition.

Hirate Yurina is best known for being the extremely popular center of the major group Keyakizaka46. The primary center since their debut single Silent Majority, she withdrew from the group in 2020. After retiring from being an idol she went on to lead several dramas including Dragon Zakura and Roppongi Class. By joining NAECO she is aiming to reach a global audience beyond just Japan, with her global fan club to open on WEVERSE in 2023.


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