Fendi is currently celebrating its 100th anniversary, as well as the 60th anniversary of its operations in Japan. To kick off this milestone celebration, Ren Meguro of Snow Man has been been chosen as the model for the brand’s Spring / Summer 2025 Menswear ad campaign.
Ren is Fendi’s Japan and global menswear ambassador. He is the first Japanese person to be featured in a global ad campaign for the brand. The campaign will consist of a video, nine single-page spreads, and nine double-page spreads. Ren’s ad campaign will be featured in magazines and outdoor advertisements worldwide.
Check out some images from the campaign below!
