Billboard Asks If XG Can Defeat KPop

XG are the covergirls for the new issue of Billboard! This interview serves as an introduction to the group to mainstream Western music listeners. As was said in his recent interview with Billboard Japan, Avex CEO Katsumi Kuroiwa created XG with “with the aim of creating global hits” and hopes that the group will be “the ‘breakthrough artist’ leading a long-term effort toward helping Japanese acts ‘thrive in the mainstream music world.’”

The interview talks heavily of the group’s KPop influence, and wonders with XG’s “X-Pop” can be the new KPop. Read the full interview here!


We sometimes use affiliate links in our content for the things we write about and related products our readers may be interested in.

You are not obligated to act on these links. Still, if you do, you'll be helping offset some of the costs associated with maintaining NanteJapan as we receive a small commission from purchases made.

Thanks for your support!