Shota Watanabe of Snow Man has been named as the brand ambassador for the Italian luxury brand TOD’S. He is the first Japanese man to be named in this role.
“I’m truly happy, and as the first Japanese man to be appointed, I feel very humbled,” he said of the appointment. Linking his own work with TOD’S work, he said, “I think there’s something in common with TOD’S craftsmanship in the sense that I approach my work with sincerity and dedication.”
Shota explained the appeal of TOD’S, saying, “Simplicity is supreme.” He continued, “It’s elegant and can be incorporated into everyday life. It has a lot of hidden possibilities.” He added, “I myself want to be a simple but beautiful man.”
